Phase 1: Receive

Engagement: Casual. Likely that most content will not be perceived by the user to be relevant, or that the user will snooze often or ignore the bot completely.

Content Challenge(s) to get the user to the next level:

Getting the user to consume enough content that they will discover the right content to be a catalyst for self-motivated engagement.

App Challenge(s) to get the user to the next level:

At this level the actionable suggestions must be VERY easy, and even refer to actions that the user is already doing or offer a neat reward. Focus should be on encouragement and positivity.

Estimated Churn Risk: 90%

Rebecca Woodmass