Phase 2: Recognize

Engagement: Casual. Likely that the user will consume a minimum amount of content regularly. Note this phase is very short as momentum will quickly pull the user into the next phase.

Content Challenge(s) to get the user to the next level:

Making sure the user has positive and encouraging content and that it does not get too deep too fast, but encourages the user to want to learn more.

App Challenge(s) to get the user to the next level:

Estimated Churn Risk: 68%


Rebecca Woodmass