Phase 3: Research

Engagement: Power. Likely that the user will consume an increasing amount of content over a short period of time and request more and deeper content.

Content Challenge(s) to get the user to the next level:

The content should be deep, contain stories from real people, as well as statistics. Videos may be too superficial and articles and Twitter threads may be better.

App Challenge(s) to get the user to the next level:

  • If there is a bug, the user will quickly leave Crescendo to find the information they are looking for

  • If the app is not equipped with alot of well-categorized content and an ability to ask for it, content may not be specific enough

  • Using Crescendo might not be as efficient as simply using a search engine, so we may lose them

Estimated Churn Risk: 52%


Rebecca Woodmass